Floyd x Meissen – A journey of angels and dragons
#floydxmeissen
What happens when hip skateboard culture meets the finest Meissen porcelain?
What initially seems to be incompatible and inevitably conjures up images of shards and broken porcelain inspired the creative minds of the young luggage brand Floyd and the traditional porcelain manufacturer MEISSEN to an unusual brand collaboration.
The result is a Floyd x Meissen Travel Case on Wheels, decorated with the world-famous MEISSEN Ming dragon, one of MEISSEN's most famous and oldest designs. In addition, there is a matching porcelain mug with the trademarks of both brands. It is adorned with a chubby-cheeked baroque angel in putto style who travels with a Floyd x MEISSEN case and accompanies you on your trips as your very own personal guardian angel.
Of course, the Floyd x MEISSEN collector's edition is strictly limited. Only 500 sets will be produced, which will go on sale from November on.
While the two companies could hardly be more different, they turn out to be a great fit. Founded in 2019, Floyd is a young luggage brand inspired by the Californian skateboard culture of the 1970s and the spirit of Venice Beach. Floyd's trademarks are its travel suitcases, which the company promotes under the slogan "Giving modern travel its mojo back". Characteristic, apart from the poppy colours of the suitcases, are the iconic polyurethane wheels that made skateboarding popular in the seventies. They give the trolleys a cool and trendy design and a remarkably smooth and quiet ride.
"Collaborations between two brands always offer the opportunity to go in unusual directions, which ultimately offers the chance to create a hype and let the brands stand out through visually unique content."
Creative Director Miguel Schmid, Spingun Media GmbH
Meissen, as the first porcelain brand in Europe, looks back on more than 300 years of artistic tradition. The masterful services, sculptures and objects have not only had a decisive influence on table culture and the European perception of art over the centuries, they are also handcrafted with passion and loving care to this day and are revered by connoisseurs and collectors worldwide.
Responsible for the visual merging of these two worlds is the Spingun Media GmbH, a creative development studio from Berlin that is known for its unconventional and successful campaigns for a wide variety of premium brands. For creative director Miguel Schmid, the cooperation between Floyd and MEISSEN was the direct basis for what he describes as the "perfect launch pad for modern surrealism".
The result is a set that will appeal to the most discerning contemporary traveller with its combination of retro-futuristic style, intelligent functionality and premium production quality paired with traditional Meissen décor and centuries-old craftsmanship. The white, cabin-sized Floyd x Meissen trolleys are made of high-quality Makrolon® polycarbonate, making them lightweight, perfectly balanced, dimensionally stable and extremely durable. Of course, the new suitcase will accompany you on Floyd's characteristic skateboard wheels, whose smooth ride you will never want to miss again. The orange-coloured Ming dragon, which is also a reference to the Floyd-typical orange-coloured nylon interior of the suitcases, guarantees attentive looks.
Of course, the porcelain mug should not be missing on any of your trips.
Just take some time to enjoy a good cup of tea or coffee while you are on the road. Your guardian angel will always accompany you in style and make each of your journeys an unforgettable experience.