In a world that is often characterized by the fast pace of life and consumption, a trend has recently emerged that embodies a return to prudence and quality: Quiet Luxury. This trend, deeply rooted in the values of discretion and understatement, offers a counterpoint to ostentatious luxury by emphasizing simplicity and sophistication. In the world of Quiet Luxury, it is not size and glitz that count, but the finesse of the finish and the integrity of the material. It is a philosophy that finds expression in reduction - less is more. Viewed through this lens, luxury becomes a quiet but powerful presence in everyday life, characterized by timeless designs and exceptional craftsmanship.

Initially based in the fashion industry, the Quiet Luxury trend is becoming more and more prevalent in other areas of life, whether in interiors or on the table. It goes far beyond mere aesthetics and appeals to a deeper, more emotional level. It is the art of appreciating the essentials and finding a connection to the things in life in silence. This approach is characterized by an appreciation for the processes and stories behind each carefully crafted product. For a brand like MEISSEN, this means seeing each piece of porcelain not just as an object, but as a work of art shaped by generations of artisans. Many of our works speak a different language - imposing large sculptures, limited edition masterpieces, floor-to-ceiling vases and numerous colorful decorative worlds on many of our products literally scream the luxury of MEISSEN to the world. But we also cultivate the tradition of simpler, quieter products that are based solely on the brilliance of pure porcelain, outstanding quality, unique craftsmanship and timeless, lasting elegance.