With the clear invitation “REIMAGINE MEISSEN”, we cordially invite you to rethink the old and discover the new. MEISSEN is more than just porcelain. Created through innovation. Shaped with passion. Designed for eternity. Driven by a passionate innovator over 300 years ago, MEISSEN continues to fascinate today with the creation of iconic masterpieces and exciting shapes beyond the ordinary. We want to celebrate all the highlights of the unique history of Europe's first porcelain manufactory together with you.

This makes REIMAGINE a feast for the senses. Let's be lively, passionate and bold together. Be wild. Take a look at the animal world made of “white gold”. Large porcelain sculptures like you won't find anywhere else. Unmistakable masterpieces such as the bear, the macaw or the falcon are the result of passion and expertise and capture the power of nature in the most brilliant way. Be brave and let yourself be inspired by this power.

Where generations eat, drink and celebrate side by side, real emotions are created. Combine your favorite pieces on your festive table with our Urban Colors collection to create a colorful overall picture. This is particularly in tune with classic decors such as the iconic onion pattern, the Ming dragon, the court dragon, the Meissen rose and Indian painting. The onion pattern is also rethought and celebrated in “The Original” collection, which picks up on the font colors of the Urban Colors collection. Thanks to the mix & match principle, there are no limits to your personal creative style. Be unique.

Be timeless, be iconic, be original - Celebrate MEISSEN with us like never before. Discover a new Meissen era and join us in the spring.