
Sustainability and luxury: the environmentally conscious gift
#MEISSENforfuture
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Discover ProductsLooking for gifts for loved ones, wrapping them lovingly and looking forward to the moment when the recipient's eyes start to light up is a ritual that makes young and old alike happy. Any gift that comes from the heart will remain anchored in the heart of the recipient forever. It is therefore all the more important to consider the issue of sustainability when choosing gifts. It encompasses ecological, social and economic dimensions that need to be reconciled in order to preserve and improve life on our planet. In the face of global challenges such as climate change, resource scarcity and social inequality, the topic of sustainability calls for a rethink in all areas of life - from the economy and politics to individual behavior.
The MEISSEN porcelain manufactory has been leaving its mark on the history of European porcelain art for over 300 years - a lasting mark. This is because there is a strong focus on sustainability throughout the entire production process. From the extraction of raw materials to completion, every step of the process is carried out with low emissions in one place, the Triebischtal valley in Meißen. Kaolin, the basic raw material for the production of white porcelain, has been mined for over 250 years in the manufactory's own mine in Seilitz, which is only 9 miles away from the manufactory. Sustainability is therefore not only reflected in the production process, but also in the products manufactured. With its timeless craftsmanship, MEISSEN transforms the challenge of finding a sustainable gift into an inspiring search that promises joy. Because that is precisely the goal: to give your loved ones long-lasting joy that does not harm nature or people.
There is no better sustainable gift than the modern and practical coffee to go mug from MEISSEN. On the way to work, on a stop at the nearest bakery or your favorite coffee shop, anyone can decide against a coffee in a plastic cup and simply have the warm pick-me-up poured into their MEISSEN favorite. A truly environmentally conscious gift that helps to reduce plastic waste, of which around 52 million tons end up in nature worldwide every year. But the coffee to go mugs not only meet sustainability standards, their design, which combines modernity with tradition, is also pleasing to the eye.
„He walks well who walks without tracks“ – Laozi, Chinese philosopher
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Discover ProductsHowever, it is not only the pollution caused by plastic waste that is a burden on our environment, but also the CO2 footprint that every human being leaves behind and thus contributes to global warming. These CO2 emissions can be absorbed, for example by the green lungs of our planet - the Amazon rainforest. This is home to numerous animal and plant species, but is threatened as never before by deforestation, forest fires and climate change. For this reason, MEISSEN has decided to draw attention to the threat to this paradise and the endangered animal species with The MEISSEN Amazon Collection under the motto “Make the world a better place”. In order to provide protection for the region at the same time, MEISSEN is cooperating with EKOSFERA as part of this collection, which is committed to preserving this ecosystem through various projects. With every purchase of a MEISSEN Mug Amazon, a donation is made to projects that support the preservation of the rainforest. In this way, the CO2 footprint of the average European is offset for three months. Depicted in intense colors and a naturalistic painting style, the mugs in this collection show endangered animal and plant species of the Amazon. A gift that not only brings joy, but also does something for the environment.
MEISSEN's sustainability concept goes so far that it weaves through several generations like an invisible ribbon, as Meissen porcelain is often handed down from one generation to the next. Sustainability is reflected in the connection between tradition and modernity, which can be implemented in a unique way with the mix and match options from MEISSEN. For example, combine your onion pattern service with a colorful, simple and elegant plain plate from The Original collection. Bringing sustainability, tradition and modern elegance into harmony has never been so easy - this harmony unfolds its full effect best on a stylishly laid table.
No matter which sustainable gift from MEISSEN you choose, it will not only bring joy in the here and now, but also give hope for the future.
